“Intangible assets” is a term used to refer collectively to the intellectual property of a business. Intellectual property (IP) includes a company’s brands, its proprietary business information (“trade secrets”), its patents, trademarks, copyrights, research and development strategies, licensing agreements, and so on. Other important intangible assets include a company’s approach to talent management (human capital) as well as databases, customer lists, product specifications, and manufacturing guidelines.
All intangible assets have value. Quantifying that value is challenging but is important to realize a fair price when a business is bought or sold. Almost all small businesses tend to undervalue their intangible assets.